Sustainable / Holistic Marketing

Sustainable or Holistic marketing refers to the adoption of those marketing services that create better businesses, better relations and a better world without causing any harm to environment.

Coca-Cola India made a hat-trick by bagging the coveted Golden Peacock Award third year in a row for CSR. Of the four Golden Peacock Global Awards for Corporate Social Responsibility given at Lisbon in Portugal, Coca-Cola India once again bagged a special commendation for its contribution in India towards its efforts in community development. The award's citation recognized Coca-Cola's contribution as "Coca-Cola India has supported community programmes with a focus on education, health and water conservation. The Company has commissioned 400 rainwater harvesting systems, provided clean drinking water to more than 100 schools, supported school projects and driven reform in sustainable packaging, disaster relief and rehabilitation"

As a responsible corporate, Coca-Cola India has always placed high value on good citizenship. The company provides extensive support for community programs across the country, with a focus on education, health and water conservation. In the area of Water Conservation, Coca-Cola India has commissioned over 500 RWH structures with a recharge capacity of 500 crore liters in 20 states, touching over 1 million people. The Company also organized Health Camps in urban slum and rural areas in several parts of country, which benefited over 40000 women and children. In the field of education, over 500 merit cum scholarships have been awarded to over 135,000 students from 116 Army Schools spread across the country. These scholarships catered to the educational needs of child for a year which included Fees, Books, Stationary and Uniforms. These scholarships were given to wards of non commissioned (85%) Army personnel (Jawans). Additionally, Coca-Cola India also established Rain Water Harvesting systems in all of 39 villages of SOS Children's villages to provide for water security to over 6000 children. The Company regularly supports several education and health initiatives in addition to Disaster Relief and Rehabilitation programs as and when required. Coca-Cola India awarded the Bombay Stock Exchange Award for Social and Corporate Governance 2009.