Consumer Behaviour

Consumer behavior is basically a study to find out how an individual, group or an organization select, buy, use any product or services and what are the factors which influence their decision. As the recent phenomenon says that nowadays consumer is a king and for any organization who wants to survive in the market should know their customer and their preferences. Consumer’s behavior in today’s scenario keeps on changing just because of the availability of the large no. of choices. For the industry like Domino’s it is very necessary to understand its consumer’s behavior than only they can attract them towards their product. There are various factors which influence consumer behavior in day to day life, which make them to decide whether to buy the particular product or not.

These factor Includes:

Market Stimuli :

Product – Bottled water

Service - NA

Price – Wide range from 5rs-75rs

Distribution - NA

Communications – NA

Other Stimuli :

Economic - Cheap and economic

Technological - NA

Political - NA

Cultural – NA

Consumer Psychology :

Motivation – Thirst  

Perception – Pure Water

Learning - NA

Memory – Last experience

Consumer characteristics:

Cultural - NA

social - NA

personal – NA

Buying Process

Problem Recognition –Thirst

Information Search – Retail / grocery / etc

Evaluation of alternatives – Bisleri / Aquafina / Fruit Juice / Aerated Drinks

Purchase Decision – Availability

Post Purchase Behavior – Follow up

Purchase Decision – Brand choice, product choice, dealer choice, purchase amount and purchase timing