Organization buying behaviour is on similar terms as that of consumer
buying behaviour and it goes through those same five stages of buying process -
- Problem Recognition
- Information search
- Evaluation of alternatives
- Purchase Decision
- Post purchase behaviour
In this B2B buying process three more points can be added
- Evaluation of quotations, negotiations
- Supplier's choice
- Choice implementation
These three stages help organizations in B2B buying to look for most
appropriate product suiting their requirements as well as their
customer's requirements and also about which customer is aware of and has
positive thinking.
Organizations buying for Kinley Bottled Water
- Kinley is widely used by many organizations like large scale restaurants covering almost all five stars, three stars hotels accompanied with restaurants.
- Kinley is also provided in in-flight meals, buses, trains etc
- Kinley is even offered in corporate office canteens or cafeteria, theatres.
These organizations buy Kinley Bottled water in bulk either from
retailers or from franchisees in bulk. They rely on the company and trust
them because Kinley has been known for its quality and the brand being liked by
its customers blindly.
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