Kinley follows
majorly ATL activities since its advertisements or promotions are not region
specific and caters to a vast audience. See the below chart to know its ATL and BTL activities..
ATL
|
USES?
|
BTL
|
USES?
|
Hoardings
|
Yes
|
Direct
Mailers
|
No
|
Print Ad
|
Yes
|
Sales Promotion
|
No
|
TV Commercials
|
Yes
|
Flyers
|
No
|
Radio Ad
|
Yes
|
Point of Sale
|
Yes
|
Cinema
|
No
|
Telemarketing
|
No
|
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